A QUALITY ENDORSEMENT
The assessment process is the most rigorous of its kind.
The expertise of the Concours Mondial de Bruxelles
The competition is managed by communications agency Vinopres with 20 years’ expertise in wine, spirits and beer competitions (Spirits Selection, Concours Mondial de Bruxelles, Brussels Beer Challenge)
A team of specialists
Checks arrivals of spirits entries and the official accompanying documents, corrects any possible errors and turns down samples that do not comply with the rules.
Optimal tasting conditions
The organizers guarantee optimal tasting conditions for the judges. The judging panels are seated in a properly aired, well-lit and quiet hall where entry is prohibited to anybody not directly involved in the tasting sessions.
Diversity of the judges
The organizers are mindful to ensure there are judges of different geographical backgrounds in each panel.
Blind tasting
Samples are stored in the preparation hall out of the judges’ sight. Judges never see the bottles. Anonymity is a fundamental principle of the competition.
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35 samples per day
Each panel is given a list of 4 to 6 flights which will be tasted in the order set out by the organisers, with a maximum of 50 samples per morning.
Sample checks
The organizers can conduct subsequent checks on award-winning entries after the competition, by comparing a selection of those products with an anonymously-bought sample from the same batch.
A PROMOTIONAL TOOL
We offer award recipients support so that their accolades can be effectively promoted worldwide.
Enhanced visibility
Touring to a different country every year enhances visibility for the competition and the medals awarded. The choice of host country is not random – the organisers target growth markets, for both production and consumption of wine.
Targeted communications
A public and press relations team publicises the competition and promotes award winners year-round. It develops targeted, effective communications in a variety of markets and showcases wines awarded at the competition.
International coverage
Marselan Selection is designed as a meeting point for all industry specialists. Media partners in the leading world markets ensure global coverage for the competition.
Competition promotion
We ensure the competition and award winners are promoted at the leading trade exhibitions and media events.
A SALES TOOL
A medal can boost your sales and open up new export markets.
An endorsement of quality
A medal is a performance indicator for producers and guarantee of quality for consumers. The results are published on our website and promoted via our social media outlets.
Increased sales
Medals have a tangible impact on sales:- +20% in sales according to retailer statistics.
International markets
The development of the Concours Mondial in China and Japan paves the way for new international marketing opportunities, particularly in Asia.
Marketing material
Award winners receive complimentary marketing items that allow them to promote their awards across their sales platforms.